For Alicia Hammond Real Estate, the goal was to create a brand that feels professional, approachable, and distinctly personal. The identity combines clean modern typography with a custom monogram that subtly incorporates a house form, reinforcing Alicia’s role in helping clients find home. A handwritten wordmark adds a personal touch, balancing the structured elements of the logo system. The colour palette introduces warmth and energy through soft neutrals paired with vibrant coral, peach, and golden tones, creating a brand that feels confident, welcoming, and memorable across marketing materials and digital platforms.