role
Brand Designer & Digital Experience Lead
Industry
Brand Identity, Website Design & Merchandise
focus
Visual Identity System, UX Structure, Merchandise Design, Community Engagement
scope
Brand Identity & WordPress Website Design
- Outdated website that was not responsive or user-friendly
- Navigation lacked clarity for events, initiatives, and merchandise
- Visual identity needed refinement for consistency across digital and print
- Existing logo required updates for flexibility and varied applications
- Merchandise felt generic and did not reflect the spirit or heritage of the park
- Overall brand presence needed to better represent the organization’s mission and community impact
the challenge
Buttons
Typography
Favicon
Primary Logo
Colour Palette
Sidebar Call-to-Action
Rebuilding the Digital Foundation
The previous website lacked responsiveness, clarity, and modern usability. The goal was to create a streamlined WordPress experience that made it easy for visitors to explore events, initiatives, and merchandise while reflecting the organization’s credibility and longevity.
Building a Cohesive Brand System
The existing logo required refinement to ensure flexibility and consistency across digital, print, and physical applications. A refreshed identity system was developed to create clarity, scalability, and stronger recognition from website headers to on-site signage and merchandise.
Beyond the digital experience, custom merchandise was designed to reflect the true spirit of Bonnechere moving away from generic apparel toward pieces rooted in place, heritage, and community pride. The result is a unified brand presence that supports engagement, fundraising, and long-term recognition.
