jaimie jolly
A fun, feminine brand brought to life through playful design and custom hand lettering.
role
Brand Designer
Industry
Medical Aesthetics, Permanent Makeup
focus
Logo Development, Typography, Print Application
scope
Brand Identity Design
Working with Jaimie Jolly on her brand was such a joy. As a talented makeup artist with a bubbly personality and bold aesthetic, she wanted a look that felt feminine, modern, and unmistakably her. I loved the opportunity to lean into a playful, girly style and showcase my hand lettering throughout the brand. The result is a visual identity that’s both polished and full of personality just like Jaimie.
A Brand as Bold as the Artist Behind It
Wordmark
Primary Logo
Secondary Logo
Submark
The visual identity balances softness with strength pairing sculptural typography and a custom monogram mark with a grounded, muted colour palette. Deep plum and charcoal create authority, while warm rose tones and a burnished gold accent introduce warmth and sophistication. The result is a brand that feels elevated and trustworthy, while still expressive and distinctly feminine.