For NouLuv, a Montreal-based online second-hand children’s store, I worked with Harlie to refine and refresh her existing logo. We kept the core elements that made the brand recognizable and loved, while introducing updated details for a cleaner, more versatile look. The hand-drawn lamb—symbolizing softness, care, and sustainability—remains at the heart of the design, now paired with a refreshed style that feels playful, modern, and welcoming.

The refreshed NouLuv identity maintains the beloved lamb icon while introducing a cleaner, more versatile wordmark and supporting logo system. Rounded typography reinforces softness and approachability, while the updated colour palette featuring muted neutrals, dusty blue, soft lilac, warm yellow, and fresh teal  brings warmth and modern energy to the brand. The result is a flexible identity that feels welcoming, sustainable, and ready to grow alongside the business.